Мода (pronounced “moda”) refers to the prevailing styles and trends in clothing, accessories, and overall aesthetic preferences within a particular society or culture. It encompasses the designs, colors, materials, and patterns that are popular at a given time, often influenced by cultural, social, and economic factors.
Fashion can also extend beyond clothing to include lifestyle choices, beauty standards, and artistic expressions, affecting everything from architecture to graphic design. It is a dynamic concept, evolving frequently as new trends arise and old ones fade. The fashion industry plays a significant role in promoting and distributing these trends, often showcased through fashion shows, media, and advertising.
Overall, модa reflects the collective tastes and values of a society, serving as a form of self-expression, identity, and creativity.